Privacy Policy

Last updated: 16th August 2026

1. Who we are

This website is operated by: CAKES Alligators

Website: www.cakes-alligators.com

Email: kanelaine@cakes-alligators.com

For the purposes of UK data protection law, CAKES Alligators is the data controller responsible for the personal information collected through this website, unless stated otherwise.

If you have any questions about how we use your personal information, you can contact us using the details above.

2. Information we collect

We may collect and process different types of personal information depending on how you use our website.

This may include:

  • your name;
  • email address;
  • telephone number;
  • postal or billing address;
  • information contained in messages or enquiries you send to us;
  • information relating to products or services you request or purchase;
  • information you provide when communicating with us; and
  • technical information about your device and use of our website.

We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.

3. How we collect your information

We may collect personal information when you:

  • complete a contact or enquiry form;
  • contact us by email or telephone;
  • request information about our products or services;
  • purchase or arrange a service from us;
  • otherwise communicate with us; or
  • use our website, where certain technical information may be collected automatically.

Where you provide information directly to us, we will explain why we need it and how we intend to use it.

4. How we use your personal information

Depending on how you interact with us, we may use your personal information to:

  • respond to enquiries and requests;
  • provide information about our products or services;
  • provide products or services you have requested;
  • communicate with you about an enquiry, order or service;
  • send information or marketing communications where permitted;
  • administer our business relationship with you;
  • maintain and improve our website and services;
  • monitor and maintain website security;
  • prevent fraud or misuse;
  • comply with legal and regulatory obligations; and
  • establish, exercise or defend legal claims where necessary.

We will only use your personal information for purposes that are compatible with the purposes explained to you when the information was collected.

5. Our lawful bases for processing

UK data protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on one or more of the following lawful bases.

Legitimate interests

We may process personal information where it is necessary for our legitimate interests, provided that those interests are not overridden by your rights and interests.

Examples may include:

  • responding to business enquiries;
  • managing our business relationships;
  • maintaining and improving our website;
  • maintaining website and information security;
  • preventing fraud or misuse; and
  • establishing or defending legal claims.

Where we rely on legitimate interests, we consider whether the processing is necessary and whether our interests are balanced against your rights and expectations.

Legal obligation

We may process personal information where this is necessary to comply with a legal or regulatory obligation.

Consent

In some circumstances, we may ask for your consent before processing personal information.

Where we rely on consent, you can withdraw your consent at any time.

Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it.

6. Cookies and similar technologies

This website uses cookies and similar technologies.

Some cookies are essential for the website to operate correctly. Other technologies, such as analytics or marketing technologies, may only be activated where you have provided the appropriate consent.

For detailed information about the cookies and similar technologies used on this website, please see our:
Cookie Policy: www.cakes-alligators.com/cookie-policy

You can also change your cookie preferences at any time using the Cookie Settings button displayed on the website (bottom left).

7. Analytics

Where you give consent to Analytics Cookies, we may use Google Analytics to understand how visitors use our website.

This may involve information such as:

  • pages visited;
  • information about how visitors navigate the website;
  • approximate geographic information;
  • browser and device information;
  • how visitors arrived at our website; and
  • interactions with the website.

Analytics technologies are only activated where the appropriate consent has been provided, unless a particular technology falls within an applicable legal exception.

8. Who we share your information with

We may share personal information with trusted third parties where this is necessary for the purposes described in this Privacy Policy.

Depending on the services used by this website and business, these may include:

  • website hosting and infrastructure providers;
  • email and communication providers;
  • payment providers;
  • delivery or fulfilment providers;
  • IT and technical service providers;
  • customer relationship management providers;
  • professional advisers;
  • analytics providers;
  • marketing and advertising providers, where applicable and where the required consent has been provided; and
  • law enforcement or regulatory authorities where we are legally required to do so.]

We do not sell your personal information.

Where we use third-party service providers to process personal information on our behalf, we take reasonable steps to ensure that appropriate contractual and security arrangements are in place.

9. International transfers

Some organisations we may use to provide services may process information outside the United Kingdom.

Where personal information is transferred outside the UK, we will ensure that an appropriate legal mechanism and safeguards are in place where required by applicable data protection law.

10. How long we keep your information

We only keep personal information for as long as reasonably necessary for the purposes for which it was collected.

The appropriate retention period depends on the type of information and why we need it.

For example, information relating to an enquiry may be retained for an appropriate period after the enquiry has been dealt with, while financial and transaction records may need to be retained for longer to comply with legal and accounting requirements.

When personal information is no longer required, we will securely delete or anonymise it where appropriate.

11. How we protect your information

We take reasonable technical and organisational measures to protect personal information against:

  • unauthorised access;
  • accidental loss
  • misuse;
  • alteration; and
  • unauthorised disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

12. Your data protection rights

Depending on the circumstances, you have rights under UK data protection law, including the right to:

  • request access to your personal information;
  • request correction of inaccurate or incomplete information;
  • request deletion of your personal information in certain circumstances;
  • request restriction of processing in certain circumstances;
  • object to certain processing;
  • request the transfer of your information to another organisation in certain circumstances; and
  • withdraw consent where we rely on consent as our lawful basis.

Some of these rights are subject to legal conditions and exemptions, so they may not apply in every situation.

If you wish to exercise any of your rights, please contact us using the details provided above.

13. How to make a data protection request

If you wish to exercise your data protection rights, please contact:

kanelaine@cakes-alligators.com

You do not normally have to pay a fee to exercise your data protection rights.

We may need to verify your identity before responding to a request.

We will normally respond to valid requests within the timeframe required by applicable data protection law.

14. Children's privacy

General business website
This website is not specifically directed at children and we do not knowingly collect personal information from children.

15. Complaints

If you have concerns about how we are handling your personal information, we would encourage you to contact us first so that we can try to resolve the issue.

Please contact: kanelaine@cakes-alligators.com

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

Information about the ICO and how to make a complaint is available at:
https://ico.org.uk/

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, legal requirements or the way we process personal information.

When we make changes, we will update the Last updated date at the top of this page.

We recommend checking this page periodically for the latest information.

17. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

CAKES Alligators
Email: kanelaine@cakes-alligators.com